In the present day, Zalando, a number one European on-line vacation spot for trend and way of life, launches a brand new designer marketing campaign to have fun their unique long-term partnership with Diane von Furstenberg. The marketing campaign options Diane alongside worldwide fashions Grace Elizabeth, Arnelle Shaniqua and mother-daughter duo Gaia and Cecile Orgeas, as she shares how she makes use of trend to be the girl she needs to be.
The feminine-led artistic marketing campaign captures the enduring essence of Diane and the ideas of the DVF girl, aiming to encourage confidence within the subsequent era of feminine visionaries and recreation changers. The marketing campaign highlights how DVF’s famend legacy and long-standing model focus of championing ladies by trend aligns with Zalando’s purpose of empowering and provoking clients to really feel assured of their private model.
Zalando launches a brand new designer marketing campaign with Diane von Furstenberg, celebrating their unique long-term partnership.
That includes Diane and prime fashions, the female-led marketing campaign promotes confidence and empowerment.
DVF’s iconic kinds, together with the wrap costume, can be solely obtainable on Zalando throughout 25 European markets.
Diane von Furstenberg says: “For decades, I have designed to make women feel confident! Zalando shares that vision, making them an ideal partner for reaching a new generation of women.”
The long-term partnership between DVF and Zalando will allow DVF to achieve the subsequent era of designer clients, reintroducing them to the model’s iconic kinds by Zalando’s digital innovation and up to date storytelling. The partnership sees Zalando develop into the only real retail accomplice for DVF in Europe and a broad choice of DVF designs, together with the enduring wrap costume, can be solely obtainable on Zalando in all of its 25 markets, making it the one European retailer to supply DVF along with dvf.com and the DVF Brussels boutique.
Lena-Sophie Röper, Vice President Designer at Zalando says, “Diane von Furstenberg is a true fashion icon and industry pioneer. She has consistently empowered women to feel confident in themselves and the clothes they wear. The new campaign really brings together our shared values and how we want customers to feel inspired in their own personal style. We are thrilled to be on this journey together with Diane, building an inspiring and elevated assortment and innovative shopping experience for the next generation of designer customers”
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