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Invoice Murray gave out his e mail handle in a 2025 Tremendous Bowl industrial made by tech large Yahoo, and, surprisingly, the e-mail works.
The 15-second spot aired Sunday throughout the matchup between the Kansas Metropolis Chiefs and the Philadelphia Eagles and is the primary Tremendous Bowl advert Yahoo has made in 23 years.
The industrial initiates an interactive expertise for viewers, with Murray, 74, posing a quizzical query.
After gazing right into a mirror to discover a canine’s reflection staring again at him, the “Groundhog Day” star worriedly asks, “Have you ever looked in the mirror and NOT seen yourself?”
“I don’t think I need professional help, but a skilled amateur … maybe? Little help?”
Murray then prompts watchers to e mail him, holding up a sideways notepad with an e mail handle scrawled throughout it: billhimself@yahoo.com.
The advert was posted to Yahoo’s social media accounts. “Just email Bill Murray at billhimself@yahoo.com,” the corporate’s X profile learn as of Sunday. “He’ll explain everything…sort of.”
“Email Bill Murray. Yes, that Bill Murray. billhimself@yahoo.com,” Yahoo wrote of their Instagram bio.
The corporate additionally posted a video recorded Sunday on the Superdome in New Orleans, the location of the 2025 Tremendous Bowl, with a notice taped to a pole which reads: “EMAIL BILL MURRAY.”
Anybody who sends an e mail to “billhimself@yahoo.com” will partake within the unfolding of an “untold story” as they ship messages backwards and forwards with Murray, who’s responding to the emails, per Individuals.
Taking the promo even additional, the “Ghostbusters” actor will go reside on Yahoo.com and Yahoo Sports activities throughout Sunday’s Tremendous Bowl.
Social media creators and influencers have additionally been recruited to arouse curiosity and propel engagement with the challenge.
“I Love That Bill Murray Has a Yahoo Email Address,” reads an indication held up by Instagram influencer dudewithsign in a photograph shared on his most important web page.
“Classic Bill Murray just showing up randomly in that yahoo commercial,” creator Tank Sinatra posted. “That guy is the best[.]”
“When you want to do something completely original and unexpected, there’s only one person to call: Bill Murray,” Yahoo’s Chief Government Officer Jim Lanzone stated in an announcement given to Individuals. “The beauty of this campaign is how it brings together Bill’s legendary storytelling and improvisation with the simplicity of email to create something entirely new.”
He provides, “With Yahoo turning 30 this year, we’re inviting everyone to be part of an adventure that could only happen with Bill Murray. We’re also celebrating achieving the impossible: getting Bill to check his email.”