LAS VEGAS – X CEO Linda Yaccarino took heart stage at Tuesday’s opening day of CES 2025 — the place throngs of tech geeks swarmed to see the newest AI-powered robots, software program, drones and extra.
Yaccarino boasted that the Elon Musk-owned social media platform was heading into 2025 at a “breakneck speed” throughout her featured keynote tackle on the multi-day occasion, organized by the Client Know-how Affiliation.
In her sit-down with keynote host Catherine Herridge — the award-winning investigative journalist fired by CBS Information final 12 months — Yaccarino touted a “holy grail” advertising-focused characteristic referred to as “Trend Genius.”
The software program routinely boosts advert campaigns on X when they’re linked to a trending matter – comparable to an LVMH partnership with actress Zendaya that surged in the course of the Golden Globes.
“It is something only X can do,” stated Yaccarino, who stated X has “rolled out and shipped more than 250 product innovations” since Musk purchased Twitter for $44 billion in 2022.
The characteristic was beta examined throughout the final a number of months, she added.
Yaccarino was interviewed simply hours after rival Meta boss Mark Zuckerberg introduced that his firm would abandon its widely-criticized fact-checking in favor of an X-style “community notes” characteristic.
“Mark, Meta – welcome to the party,” Yaccarino quipped.
She was additionally requested about Musk’s new function alongside Vivek Ramaswamy as head of the Division of Authorities Effectivity (DOGE) and whether or not it will have an effect on X.
“I don’t think there’s two better people than Elon and Vivek to do that,” Yaccarino stated. “As Americans, we should all be rooting for the overwhelming success of Doge. I would expect other countries to follow.”
Elsewhere on the world’s largest commerce present, tech coverage specialists confronted off in a heated debate about whether or not antitrust enforcement enjoying out in Washington DC helps or hurting innovation.
Luther Lowe, a serious Google critic and head of public coverage at startup-focused Y Combinator, warned that Large Tech companies just like the search large and Apple are “trying to choke off the oxygen supply” by taking actions that profit themselves on the expense of smaller rivals.
“If there is vigorous enforcement against that kind of behavior when its outside the bounds of the Sherman Act, Big Tech can coexist with Little Tech,” Lowe stated.
Specialists on each side of the controversy largely agreed that President-elect Donald Trump’s collection of antitrust bulldogs like Gail Slater to function Justice Division chief and Andrew Ferguson as FTC chair signaled that he would proceed a hard-nosed method to competitors coverage.
“They’re going to be guided by an earnest, pro-innovation agenda,” stated Tyler Grimm, principal at Miller Methods and ex-chief counsel on the GOP-led Home Judiciary Committee.
The present flooring at Las Vegas Conference Middle featured hundreds of reveals, together with an enormous show for Segway, which showcased a robotic lawnmower.
Tech large Siemens’ stand included particulars about its collaboration with plane startup JetZero, which is utilizing the corporate’s design software program to fine-tune a futuristic wide-bodied passenger airplane with engines on prime and particular person bag storage. A Siemens rep stated the companies have been aiming to have a flying airplane by 2030.
An enormous crowd fashioned on the sales space for Chinese language robotics agency Unitree, whose humanoid robots shook palms with attendees and carried out backflips in entrance of shocked attendees.
Elsewhere, Xpeng Aero HT confirmed off what it has dubbed an “Land Aircraft Carrier” – an electrical van with a flying automobile that may match within the trunk. The corporate plans to make its first deliveries in 2026.
CES attendees have been nonetheless buzzing about Nvidia CEO Jensen Huang’s keynote tackle the earlier evening, which performed within the foyer as friends arrived the conference heart.
Huang acquired a rock star-like reception whereas unveiling Nvidia’s highly effective next-gen Blackwell AI chip lineup on the jam-packed Michelob Extremely Area inside Mandalay Bay resort. Attendees lined up for a number of hours to get inside.
At one level, the billionaire, who wore his trademark leather-based jacket, joked that he wished a beer after lugging a “shield” displaying the complete AI chip structure on stage for a number of minutes – drawing laughs from the raucous crowd.
Some content material creators within the viewers joked about enjoying “Nvidia bingo,” as Huang hit a number of buzzwords that followers of the chip provider have come to anticipate from his speeches.
The chips, which use AI to render extremely lifelike graphics in gadgets utilized by players and software program builders, have been the centerpiece of a presentation that originally pushed Nvidia shares to a brand new all-time excessive and drew constructive evaluations from analysts. Shares later plunged amid a broader market selloff.
Huang additionally spoke extensively about plans for brand spanking new AI fashions, together with Nvidia Cosmos, a so-called “world foundation model” that the chief stated would supercharge efforts to coach software program that helps driverless autos and robots navigate the bodily world.
Many CES attendees and exhibitors joked that it was almost unimaginable to discover a sales space that didn’t contain AI not directly.
