That’s the fantastic thing about NikeSKIMS: a brand new model from two of essentially the most iconic names in sport and magnificence, who’re teaming as much as disrupt the worldwide health and activewear {industry} with best-in-class innovation in service of all girls athletes — championing their confidence, power, femininity and competitiveness like by no means earlier than.
The brand new model merges NIKE, Inc.’s world-class strategy to superior innovation, sport science and athlete insights with SKIMS’ signature type and inclusive options for each physique — introducing a completely new look of coaching and health. With a shared, long-term imaginative and prescient that celebrates each dimension of athleticism, from the elite to the on a regular basis, NikeSKIMS will create covetable merchandise meticulously crafted to suit the physique’s each curve, enhancing its pure kind.
Nike and SKIMS have teamed as much as launch NikeSKIMS, a brand new activewear model merging Nike’s sport innovation with SKIMS’ inclusive, body-contouring designs.
Centered on confidence, efficiency, and magnificence, the model will supply useful, flattering attire, footwear, and equipment for all girls.
Launching this spring, NikeSKIMS goals to redefine health put on with innovation and inclusivity.
“We’re energized by the opportunity to build a new brand and shake things up for the next generation of athletes with NikeSKIMS,” says Heidi O’Neill, President of Shopper, Product and Model, NIKE, Inc. “This partnership brings together the best of both brands and unlocks an incredible opportunity to disrupt the industry with our shared passion and commitment to innovation. We will invite even more athletes into sport and movement with product that makes them feel strong and sexy.”
The origin of NikeSKIMS is rooted in a need to carry one thing new and surprising to an {industry} that’s craving one thing totally different, and to ask a brand new era of girls into health with disruptive product designed to fulfill their wants in each efficiency and magnificence. Whereas exploring choices throughout the NIKE, Inc. portfolio — spanning Nike, Jordan Model and Converse, together with the ACG and Nike SB manufacturers — SKIMS proposed a shared product line rooted within the manufacturers’ dedication to innovation, inclusivity and breaking boundaries.
NIKE, Inc. noticed a possibility for one thing even larger, making method for NikeSKIMS. Greater than a partnership, the brand new model will set a brand new customary within the international health and activewear {industry} with an in depth line of coaching attire, footwear and equipment. The merchandise’ design might be each useful and flattering, assembly the distinctive wants and preferences of girls athletes around the globe and revolutionizing the way in which they expertise sport and magnificence.
“Over the previous 5 years, SKIMS has redefined the intimates and informal attire panorama, championing inclusivity and confidence,” says Jens Grede, Co-Founder and CEO, SKIMS. “Now, by partnering with Nike, the undisputed leader in athletic performance and innovation, we’re poised to create a new standard in the activewear market. This partnership will empower individuals to move with confidence and express themselves authentically, merging SKIMS’ focus on body confidence and self-expression with Nike’s relentless pursuit of athletic excellence.”
NikeSKIMS’ strategy to product design is impressed and knowledgeable by athletes, sport and the feminine kind, enabling unsurpassed high quality so girls can transfer with confidence, from the health club to the studio to on a regular basis life. To that finish, the model will make its premium-quality and style-forward designs accessible to all girls by means of prolonged sizing.
That additionally means extra girls athletes can additional profit from Nike’s distinct benefits throughout {the marketplace}, leveraging women-specific innovation from the famend Nike Sport Analysis Lab, a rising membership and app ecosystem that serves thousands and thousands of girls across the globe, and partnerships with the world’s biggest leagues, groups, federations and voices in artwork and tradition.
“Nike and SKIMS share a deep commitment to innovation, inclusivity and pushing boundaries, driven by an unwavering belief in the power of women,” says Kim Kardashian, Co-Founder and Chief Artistic Officer, SKIMS. “This partnership is the culmination of that shared vision, delivering product that is meticulously designed to sculpt and perform for every body. Every single detail has been obsessed over and carefully considered. We’re incredibly excited to unveil our first collection this spring.”
The brand new model advances Nike and SKIMS’ standing as disruptors and their obsession to serve girls around the globe, drawing on learnings from SKIMS’ fast rise and the NIKE, Inc. historical past of partnership and superior innovation.
Additional, NikeSKIMS builds on NIKE, Inc.’s broader dedication to rising its girls’s enterprise, inspiring girls and women around the globe to dream massive — and enabling them of their pursuit with industry-leading health attire and footwear, together with contemporary girls’s sportswear types such because the Air Max Muse and Air Superfly, and signature silhouettes just like the A’One and Sabrina 2.
Each the brand new model and NIKE, Inc.’s broader dedication to innovation in service of girls replicate an unparalleled, five-decade assist for ladies athletes, reinforcing Nike’s place as the best advocate for ladies in sport.
“Nike has always had an unrivaled belief in and commitment to women athletes,” says Amy Montagne, VP/GM, Nike Ladies’s. “No footwear or apparel brand delivers the level of support Nike provides to women’s sport and movement. With NikeSKIMS, we’re deepening that support, listening to the voices of our athletes and women around the world and meeting their needs with a unique and disruptive point of view rooted in strength and style — and fueled by two powerhouse brands known for innovation and cultural disruption.”
Observe: The headline, insights, and picture of this press launch might have been refined by the Fibre2Fashion employees; the remainder of the content material stays unchanged.
