The joint IHOP-Applebee’s idea that Dine Manufacturers has been growing will arrive in America in early 2025.
The company mum or dad of the 2 chains mentioned its inaugural U.S. dual-branded restaurant will likely be in Seguin, Texas.
It’s anticipated to open its doorways within the first quarter of 2025.
Seguin is about 40 minutes northeast of San Antonio and residential to over 30,000 individuals.
Dine Manufacturers is bringing the joint IHOP-Applebee’s idea to the town by renovating an IHOP restaurant within the space run by franchisee R. Hakim Corp.
This information comes as Dine Manufacturers CEO John Peyton instructed analysts and buyers this week that the corporate is eyeing 15 websites within the U.S. for joint IHOP-Applebee’s eating places and “continue[d] to remain on-track to open our first U.S. domestic location” within the Texas metropolis.
Diners can count on the joint IHOP-Applebee’s restaurant in Seguin to characteristic a shared kitchen and a mixed menu.
Its eating space will supply each IHOP and Applebee’s sections side-by-side, in line with a picture of the deliberate dual-branded restaurant.
Peyton mentioned in an announcement that the twin restaurant design “allows IHOP to shine in the morning and Applebee’s to thrive in afternoons and evenings.”
“The menu leverages each brand’s unique offerings to maximize dayparts and provide more choices, variety, and value to guests,” he mentioned.
R. Hakim Corp Vice President Danny Hakim mentioned visitors “can enjoy the best of both brands any time of the day within one great restaurant experience” as soon as the idea debuts in Seguin.
Dine Manufacturers’ joint IHOP-Applebee’s idea has been within the works for a while.
The corporate first examined it in non-U.S. markets, having opened 13 internationally thus far, together with three within the third quarter.
These dual-branded eating places “have performed well” and herald “on average approximately 1.5 times to 2 times the revenue of a single-branded restaurant,” Peyton instructed analysts and buyers this week.
“We’re pleased with the growth of the dual brands concept internationally and we’re excited about the potential of this opportunity domestically,” he mentioned.
“It’s important to note on the dual brand that the driver for it is not necessarily the consumer proposition, it’s really the economics for our owners and developers,” he additionally mentioned.
“It’s really a B2B product, in the sense that it’s got complementary dayparts, a shared kitchen, a common menu, cross-train staff.”
The worldwide joint IHOP-Applebee’s eating places are in Mexico, Canada, the UAE, Kuwait, Saudi Arabia, Peru and Honduras, in line with Dine Manufacturers.
The home websites within the dual-branded restaurant idea are largely “existing IHOPs that are adding an Applebee’s,” in line with the Dine Manufacturers CEO.
The corporate believes the idea can assist drive financial enchancment and progress throughout its system, Peyton mentioned.
Dine Manufacturers mentioned its world restaurant depend for the Applebee’s and IHOP manufacturers had been 1,618 and 1,809, respectively, on the finish of the third quarter, together with its 13 present dual-branded areas.
The corporate has additionally owned Fuzzy’s Taco Store since late 2022.
There are 119 of these throughout the nation.
