Evoking the sun-drenched glamour and glitz of a luxurious resort trip, H&M presents a brand new womenswear assortment impressed by the HBO Authentic Sequence The White Lotus. The gathering was made in collaboration with Alex Bovaird, the Costume Designer of The White Lotus, together with Warner Bros. Discovery World Client Merchandise. Simply in time for the extremely anticipated launch of season three, the gathering arrives in chosen H&M shops worldwide and on-line on February 20, 2025.
Replete with vivid color, dynamic prints and high-octane silhouettes, the 25-piece resort-themed capsule assortment imagines an aspirational trip wardrobe that attracts from the fastidiously curated wardrobes of this season’s characters. The array of eye-catching ensembles is designed to be layered and tailored for languid poolside days and memory-making nights.
The colors are infectious and upbeat — the promise of time — and the silhouette is voluminous, with gentle and translucent materials adorned with ruffles that float in the summertime breeze. Crochet and floral open-work, in addition to motifs drawn as romantic lotus flower prints and playful elephants, evoke the lushness of the locale and that cinematic-style escapism that solely journey can evoke.
H&M’s new womenswear assortment, impressed by The White Lotus and designed with costume designer Alex Bovaird, launches on February 20, 2025.
That includes 25 vibrant, resort-ready items, it blends daring prints, flowing silhouettes, and luxe particulars for a glamorous vacation wardrobe.
Equipment full the look, evoking easy, high-summer magnificence.
“To do a The White Lotus collection is to tap into a real cultural moment – it also meant we could create a glamorous and dreamy resort collection. I believe that as a person, you are more daring on vacation; you can have a different persona, and you communicate that in the way you dress. There’s that versatility, too, so you can pack light. It works for the beach, but you can easily style it for the evening if you want to. It’s the perfect summer vacation wardrobe,” says Ann-Sofie Johansson, Artistic Advisor at H&M.
There’s one thing for each second and temper, from the youthful Sixties-influenced babydoll attire, boho crochet, and short-and-sweet lace seems to romantic lengthy attire and cover-ups. A protracted, billowing, high-neck shirred burgundy costume with rippling ruffles captures the high-drama spirit of the gathering alongside a voluminous printed orange ruffle kaftan and a black-and-white halter-neck costume with a flounced hem. These vie for the highlight alongside skin-baring silhouettes, like an extended and flowing night costume with cut-aways and modern swimwear with plunging necklines.
An array of equipment enhances the holiday feeling. Woven hats and tote baggage and gold-toned beaded and shell-pendant necklaces have that treasured really feel of a neighborhood discover, whereas sun shades and slides finesse the high-summer look.
“I loved working with the team at H&M on the designs for the collection. We always have this little catchphrase on the show: ‘Nothing’s too much for The White Lotus!’ So, I’m drawn more to the bold patterns and the more sumptuous, billowing pieces. I love that the collection can be worn all day — something you could just throw on to go to breakfast or the pool, or you could add jewellery and wear it to dinner. There’s something for everyone. The collection incorporates the jungle, the show’s bright iconic colours, and some gold and glitz that signify a stylish and luxurious resort vacation,” says Alex Bovaird, Costume Designer of The White Lotus.
The White Lotus Season 3 premieres on HBO and Max on February 16, 2025.
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