Starbucks revealed the date it should maintain Pink Cup Day this yr.
The 2024 version of Pink Cup Day will happen on Thursday at collaborating places throughout the nation, in line with the espresso home chain.
In the course of the annual day-long occasion, Starbucks mentioned it should hand out free reusable crimson cups “while supplies last” to clients that purchase one of many chain’s vacation drinks.
The “limited-edition” crimson cups might be 16 ounces.
All sizes and temperatures of drinks from Starbuck’s recently-launched vacation menu and its fall menu can earn clients a free reusable crimson cup on Thursday, and so can sizzling goodies, the corporate mentioned.
The latter of these two seasonal menus has been accessible since Aug. 22.
“The reusable red cup giveaway is available however you order, whether ordering in the Starbucks store, in the drive-thru, on the Starbucks app using the order ahead and pay feature, or through Starbucks delivery (available through Uber Eats, Door Dash and GrubHub apps),” Starbucks mentioned.
The corporate on Tuesday rolled out a characteristic permitting clients to order meals and drinks for supply by Door Sprint contained in the Starbucks app.
Vacation drink orders positioned that method are eligible for Thursday’s giveaway, too.
Pink Cup Day has helped drum up greater site visitors for Starbucks previously.
Final yr, Pink Cup Day introduced a 31.7% improve in Starbucks visits “relative to the previous five week daily average,” in line with Placer.ai.
The analytics firm additionally reported years like 2022 and 2021 noticed greater jumps of 81% and 65% on Pink Cup Day.
On the finish of October, Starbucks mentioned its fiscal 2024 world comparable gross sales posted a 2% decline.
The corporate, beneath the brand new management of CEO Brian Niccol, is making a sequence of adjustments that he has mentioned are supposed to “win back customers and return to growth.”
There have been practically 40,200 Starbucks places globally as of the tip of September, together with about 18,400 in North America, in line with the corporate.
