Starbucks on Monday revealed a brand new costume code for java-slinging baristas as CEO Brian Niccol bets on creating a snug, welcoming surroundings to spice up the sagging firm’s gross sales.
Beginning Could 12, workers must put on strong black tops, and can be issued two shirts from a brand new, company-branded line for gratis. Beforehand, the baristas had been allowed to put on any coloration shirt they selected.
The employees should additionally put on khaki, black or blue denim bottoms. The prior costume code had allowed for grey and brown slacks or skirts.
“We’re evolving our dress code in all stores to focus on simplified color options that allow our iconic green apron to shine and create a sense of familiarity for our customers, no matter which store they visit across North America,” Starbucks mentioned in a press release.
The espresso chain’s iconic inexperienced aprons – which have been round since 1987 – are such a staple that the corporate typically refers to its workers as “green-apron partners.”
The stricter costume code is simply the newest tweak underneath Niccol, who took the helm in September after orchestrating a turnaround at Chipotle as its chief govt.
He’s aiming to return the chain’s picture from a grab-and-go store to a sit-down cafe, with shorter wait occasions, trimmed-down menus and extra seating that might sway prospects to linger longer.
Underneath his lead, Starbucks has already introduced again a number of packages from the previous, like stocking its shops with about 200,000 Sharpie pens so baristas can doodle notes on java cups. Some baristas, although, have complained that writing on each cup slows them down and feels “forced.”
Niccol additionally directed baristas to ask prospects whether or not they need their orders “to stay” or “to go.” Those that resolve “to stay” are served their drinks in ceramic mugs or glasses, and might get free refills on espresso and tea.
The chief govt additionally introduced again Starbucks’ condiment station, which was moved behind the counter throughout the COVID-19 pandemic.
