Saks Fifth Avenue is launching a storefront on Amazon the place it would promote high-end, designer merchandise from Dolce & Gabbana and Balmain within the e-commerce large’s newest foray into promoting luxurious items, the businesses mentioned on Tuesday.
Amazon has been an investor in Saks World, Saks Fifth Avenue’s mum or dad firm, since December, when Saks World bought Neiman Marcus for $2.65 billion.
The e-commerce large created a chosen part for promoting high-end attire and sweetness merchandise, often called Amazon Luxurious, in 2020. Amazon Luxurious at present sells merchandise from Oscar De La Renta and pre-owned baggage from LVMH’s Louis Vuitton and Christian Dior.
The brand new Saks Fifth Avenue Amazon part shall be a “store within a store” that lives in Amazon Luxurious, mentioned Jenny Freshwater, Amazon’s vp of vogue and health.
Saks Fifth Avenue could have a third-party storefront, which means that the luxurious retailer will management its personal merchandise and achievement, the businesses mentioned.
“We’re really excited about this opportunity to be able to access a client who’s shopping on Amazon, who is qualified for luxury,” Saks World President and Chief Business Officer Emily Essner mentioned. She added the partnership may even assist Saks World perceive buyer engagement.
