Purple Lobster debuted new meals choices and introduced again two widespread objects this week after the seafood restaurant chain overhauled its menu.
“We’re thrilled to give our guests more reasons to celebrate this season with the launch of our new menu,” Chief Advertising and marketing Officer Nichole Robillard stated in an announcement. “From mouthwatering new dishes and the return of beloved fan favorites to holiday-inspired sips and unlimited Cheddar Bay Biscuits, there’s something for everyone.”
Dishes like lobster pappardelle pasta, bacon-wrapped sea scallops, lobster bisque, lemon basil mahi, merely ready mahi, parmesan-crusted hen and roasted asparagus debuted on the brand new menu.
There’s a new Create your Personal Final Feast combo at Purple Lobster the place prospects can “mix and match two premium picks … with two classics” too, the chain stated.
In the meantime, hush puppies and popcorn shrimp are making a reappearance.
CEO Damola Adamolekun advised “Today” there was “a social media riot over us taking off the hush puppies a few years ago.”
Purple Lobster stated every of the seafood chain’s 545 eating places throughout the U.S. began utilizing the brand new menu Monday.
The infamous limitless shrimp deal, nevertheless, shouldn’t be a part of it.
The chain had previously bought it as a everlasting menu merchandise beginning in 2023. Earlier than that, the deal, which first debuted in 2004, had been a limited-time supply.
Whereas speaking about the limitless shrimp deal throughout an early October interview with CNN, Adamolekun stated he “never want[s] to say never, but certainly not the way that it was done” and that the chain “won’t have it in a way that’s losing money in that fashion and isn’t managed.”
Purple Lobster’s new menu comes roughly two months after the chain formally exited the chapter course of in mid-September.
When that occurred, Adamolekun had known as Purple Lobster’s exit from chapter “the start of a new chapter” for the seafood restaurant chain.
“With 30,000 passionate team members, millions of fans across the U.S. and Canada, deeply committed and experienced backers and more than 55 years of iconic history, I know we have what we need to restore Red Lobster’s status as an admired American restaurant,” he wrote on LinkedIn on the time.
