The 4 Seasons in Midtown Manhattan will lastly reopen on Friday after a four-year, pandemic-induced hiatus — and it’s additionally poised to revive its declare as New York Metropolis’s priciest lodge, The Put up has discovered.
The swanky tower at 57 E. 57th St. — whose billionaire proprietor Ty Warner had reportedly tangled over charges with the 4 Seasons administration firm, extending its shutdown for years past these of rival luxurious resorts — revealed pricing for its fancy rooms that seemed loftier than ever.
After it first opened within the Nineteen Nineties, the 4 Seasons was the primary lodge to cost $1,000 per night time, incomes it the repute as the costliest within the metropolis. Now, its least costly room is greater than double that quantity.
A Park Avenue Junior Suite with a king mattress and separate sitting space, for instance, goes for $2,295 an evening. That’s $650 greater than what the Mandarin Oriental costs for a comparable, entry-level suite. It’s additionally $550 greater than what the St. Regis costs for a reservation on Nov. 22, in keeping with the resorts’ web sites.
In an announcement to The Put up, the 4 Seasons claimed its entry-level rooms are “some of the largest in Manhattan” — spanning 550 sq. toes. That’s not less than 150 sq. toes bigger than these of the competitors, the lodge instructed The Put up in a written assertion.
The 368 rooms on the marble-clad, Artwork Deco tower designed by IM Pei boast “much more space (in addition to privacy and unrivaled views of Central Park)” the lodge added.
Based on business specialists, the 4 Seasons’ key Midtown rivals embrace the close by Mandarin Oriental, St. Regis, Lotte New York Palace, The Mark and Baccarat.
“The Four Seasons has long enjoyed a position as the most expensive hotel in New York and I’m sure it’s eager to regain that position, making a big splash out of the box,” mentioned Sean Hennessey, a professor at New York College’s Jonathan M. Tisch Heart of Hospitality.
Traditionally, its room charges have been about 10% increased than its rivals’ costs, Hennessey mentioned.
Essentially the most hanging worth hike is for the Ty Warner Penthouse on the 52nd flooring, which soared to $80,000 an evening from the earlier fee of $50,000. As such, it appears poised to turn into the priciest lodge room within the Large Apple, eclipsing the Mark Lodge’s Penthouse that goes for $75,000, in keeping with in keeping with Quartz.
Requested in regards to the large upcharge for the gorgeous, 4,300 square-foot suite, administration mentioned it believes luxurious vacationers are “increasingly willing to pay a premium for privacy, space and bespoke one-of-a-kind stay accommodations.”
“The hotel made the decision to increase the nightly rate… in response to this rise in demand by high net worth & ultra high net-worth travelers,” the 4 Seasons added.
Luxurious lodge charges in New York Metropolis have been up 2.6% to $904 per room per night time yr so far via September, in keeping with CoStar’s survey of seven elite rivals to 4 Seasons. A broader CoStar survey of luxurious resorts within the metropolis reveals that the typical room fee was $507 yr so far via September in contrast with $401 over the identical interval in 2019.
Nonetheless, some business specialists are skeptical in regards to the Ty Warner Penthouse pricing.
“Being closed for that long there might be some intrigue, but let’s see if they get the $80,000,” mentioned New York-based hospitality advisor Arthur Backal. “They want to test the market, but I don’t know any other suites at that price in NYC.”
The most important suite on the Aman Lodge, which opened in 2022 at 730 Fifth Ave., is barely extra spacious at 4,468 sq. toes and prices $40,000 per night time, a rep instructed The Put up.
Owned by Soviet-born billionaire Vladislav Doronin – the Aman’s priciest room has three bedrooms, a media lounge, hearth, balconies and views of Central Park. It comes with “butler service, roundtrip airport transfers, use of our house car within a 20-block radius, and a complimentary private bar,” a spokesperson for the lodge mentioned.
The 31-year-old 4 Seasons had made earlier guarantees to reopen, in 2022 and 2023, however every time delays have been blamed on renovations that have been taking longer than anticipated.
The 4 Seasons didn’t elaborate on upgrades it accomplished whereas the property was closed besides to notice that the rooms have enhanced “lighting, technology, and other modernized room enhancements.”
It instructed The Put up’s ‘Gimme Shelter’ that its revamped luxurious rooms are on the twentieth to 52nd flooring and that new “extended stay” residential leases will likely be unveiled on the fifth to nineteenth flooring.
About 50 rooms have been transformed into rental items, as The Put up first reported.
