The fallout at MSNBC’s “Morning Joe” continued to worsen this week after co-hosts Joe Scarborough and Mika Brzezinski instructed viewers on Monday that they met in individual with President-elect Donald Trump.
Viewership fell to a brand new low Wednesday — simply two days after the MSNBC duo mentioned they trekked to the Mar-a-Lago resort in Palm Seaside, Fla. to “restart communications” with Trump after years of being extremely vital of him, beautiful their left-leaning viewers.
In keeping with Nielsen information, the MSNBC duo delivered their lowest-rated program since 2021 within the advertiser-coveted 25 to 54-year previous demographic, cratering 41% on the demo and 16% in complete viewers for the reason that hosts introduced their assembly.
Scarborough and Brzezinski have come below hearth from each liberals and conservatives this week who accused them of hypocrisy for routinely denouncing Trump, solely to then search his firm after he was elected.
“The Daily Show” host Jon Stewart mocked the duo for dashing to satisfy at with Trump in Florida after the pair parroted Democrats who referred to as him a hazard to democracy and in contrast him to Hitler.
Nikki Haley, the previous Republican presidential candidate, blasted the “Morning Joe” co-hosts on Monday — accusing them of currying favor with Trump to spice up their rankings.
The present’s viewers peeled off nearly instantly after the husband-wife crew broke information of their journey on Monday.
Nielsen information additionally confirmed that lower than an hour after the hosts gave their rationale for the journey, viewers have been altering the channel and clicking away from MSNBC.
Between 7 a.m. and eight a.m. Japanese time, viewership of “Morning Joe” fell 17% — from 839,000 to 694,000. Viewership dropped 38% within the demo from 113,000 individuals to 70,000.
In the meantime within the 8 a.m.-to-9 a.m. hour, the viewers picked up considerably as viewership hit 775,000 individuals, however rankings dropped within the 9 a.m.-to-10 a.m. hour because the viewers shrank to 770,000 viewers.
However the regular viewership declines of the weekday 6 am to 9 am present additionally follows an even bigger pattern on the liberal community.
MSNBC has seen its rankings nosedive within the days after Trump’s election victory two weeks earlier.
Primetime viewership of the Comcast-owned cable community fell 54% whereas its every day common viewership declined to 736,000 — down from 1.1 million final month.
The declines are a pointy turnaround from Election Day, when MSNBC’s election night time protection, anchored by Rachel Maddow, averaged 6 million viewers, besting CNN’s 5.1 million viewers, based on Nielsen information.
Nielsen mentioned that via Nov. 20, MSNBC misplaced over half its viewers in primetime within the demo whereas rival CNN misplaced 35% of its viewers in the identical measurement.
In the meantime, conservative community Fox Information has been rising and now instructions 73% of the cable information viewers in primetime viewers and 71% within the demo, in accordance Nielsen mentioned.
The “Morning Joe” flap comes as MSNBC staffers are in a panic over information that Comcast is planning to spin off the NBCUniversal cable TV community and a number of other of its different channels, in a transfer sparked by the rise of digital streaming.
Comcast will retain some NBC leisure, sports activities and information properties, together with the Peacock streaming service, its theme parks in addition to movie and tv studios.
