When it comes to fashion, few brands dare to challenge the status quo like Mijox. Co-founded by Anthony Mijoc and Krissan Pattugalan, this Australian label is doing more than creating premium men’s underwear—it’s sparking a conversation about mental health, confidence, and self-expression. With a bold motto: “Wear your underwear on the outside.” Mijox is encouraging men to embrace their vulnerabilities and turn them into strengths.
Anthony Mijoc, a single father and renowned mural artist, sees creativity as a form of storytelling. “Art is connection,” he says. “It’s a way to share who you are with the world.”
Anthony brings this same passion for connection to Mijox, transforming everyday clothing into tools for self-expression.On the other hand, Krissan Pattugalan’s journey from Canberra to New York has made him a creative powerhouse. As an award-winning designer who has collaborated with global icons like Rolex, the NBA, and Rolling Stone, Krissan combines fashion expertise with a mission for sustainability. Together, this dynamic duo is reshaping the men’s fashion landscape.
The idea for Mijox was born from a deeply personal place. Both Anthony and Krissan experienced the pain of losing close friends to mental health struggles. These tragedies highlighted the need for open conversations about vulnerability and emotional well-being.
“Vulnerability doesn’t make you weak—it makes you strong,” Krissan says. This belief became the foundation for Mijox. The brand’s designs aren’t just stylish; they’re crafted to help men take small, bold steps toward being their honest selves.
In a market flooded with hidden essentials, Mijox takes a daring approach. Their box sets, featuring matching underwear and socks, are designed to be seen. Whether it’s a subtle glimpse of a bold waistband or a coordinated sock-and-undie combo, Mijox empowers men to wear their vulnerabilities on the outside.
“Our products are more than clothing,” Anthony explains. “They’re an invitation to start a conversation—about fashion, about self-expression, and about being brave enough to show who you are.”
In addition to its focus on mental health, Mijox is committed to sustainability. Every product is crafted from eco-friendly materials, including the packaging. “We’re proving that you don’t have to sacrifice style for sustainability, or vice-versa,” Krissan says.
This dual focus on environmental responsibility and mental health awareness sets Mijox apart in the competitive fashion industry. It’s a brand with purpose—a brand that cares about people and the planet.
Breaking into the fashion world without a traditional background wasn’t easy, but Anthony and Krissan turned this obstacle into an advantage. “Not coming from fashion freed us from its constraints,” Anthony says. “We approached every decision creatively and focused on what our customers truly needed.”
This fresh perspective allows Mijox to innovate in ways established brands often overlook, creating products that are as functional as they are stylish.
For anyone looking to elevate their style—or surprise a loved one with a unique gift—Mijox offers box sets at an accessible price of $70 AUD ($47 USD). These premium sets are perfect for fashion-conscious men or anyone eager to explore their style. And with matching socks and underwear, the brand brings a playful twist to men’s fashion.
Whether you’re shopping for yourself or buying for someone special, Mijox offers more than a product. It’s a chance to build confidence, embrace vulnerability, and step into a stronger, more authentic version of yourself.
Mijox isn’t just selling fashion—it’s creating a movement. The brand envisions a world where men feel empowered to express themselves, embrace their insecurities, and connect with others through shared experiences. “Our dream is to become the ‘Ambition Unleashed for Men,’” Krissan says. “But more than that, we want to start a conversation about confidence, vulnerability, and the power of fashion.”
Ready to take the leap? Explore Mijox’s collection of premium box sets at their website (www.mijox.store) or follow them on social media for both Instagram and Tiktok (@mijox.store). Whether you’re a seasoned fashionista or just beginning your style/confidence journey,
Mijox invites you to embrace who you are—one bold step at a time.
