McDonald’s mentioned it plans to shut half of its CosMc’s beverage outlets in Texas — only one yr after opening.
The world’s largest fast-food chain has been testing the cafes in small and enormous codecs, with six areas in Texas and its flagship retailer in Bolingbrook, In poor health.
The corporate mentioned it would open two smaller-format CosMc’s in Texas.
“Sometimes the smallest stars shine the brightest,” McDonald’s mentioned in an announcement. “Since opening CosMc’s, we have had the benefit of testing out different location sizes and setups – from revamping larger restaurant spaces to building smaller prototype locations that focus more on the drive-thru and digital experience.”
The beverage store is a nod to the nostalgic McDonald’s character CosMc, a six-handed alien who needed to take burgers again to his residence world. Now, the spin-off chain is hoping to seize a share of the rising demand for non-alcoholic drinks, vitality drinks and specialty lattes.
Its menu is paying homage to Swig, a Utah-based chain of drive-thru soda outlets that has taken over TikTok, with a lot of drink choices and small bites.
CosMc’s best-sellers embrace a Churro Chilly Brew Frappe, Bitter Vitality Burst and Island Decide Me Up Punch.
The chain’s hottest snacks embrace Savory Hashbrown Bites and McPops — bite-sized beignets in a wide range of flavors.
The flagship CosMc’s opened in Illinois in December 2023. Clients lined up for hours and flew in from as far-off because the UK and France to attempt the brand new menu, in response to McDonald’s.
The Illinois CosMc’s location noticed twice as a lot retailer visitors that December as a typical McDonald’s location, in response to Placer.ai.
