McDonald’s CEO Chris Kempczinski on Wednesday supplied three predictions for tendencies that the quick-service restaurant business will see this yr.
The highest three tendencies that Kempczinski forecast to emerge within the sector this yr targeted on meals and expertise.
He detailed them in a video he posted on Instagram.
“I think protein is going to be a big trend that you see, with people looking to get increased protein consumption,” he stated within the put up.
“Protein is hot. Everybody’s into protein,” Kempczinski stated, including that it “works perfectly” with McDonald’s and its burgers, hen, fish filets and different objects.
He additionally prompt the quick-service restaurant business will lean extra into synthetic intelligence (AI).
“Everybody’s talking about AI, and AI certainly has a lot of applications in our business,” the McDonald’s CEO stated. “We’ve got a number of teams looking at how we can use AI to deliver an even better experience for our customers, even better experience for our crew members.”
McDonald’s has beforehand inked offers to associate with firms like Google and Cognizant to make use of AI, cloud and different applied sciences in its operations.
Kempczinski additional projected that fast-food eaters will “be seeing some interesting sauces.”
“Spicy is certainly always in. I think you might see some honey or some sweet stuff in,” he famous. “But sauces are also going to be a big thing, in my estimation, for 2025.”
The fast-food large has experimented with sauces prior to now.
Final summer time, it supplied a limited-time garlic dipping sauce. It additionally ran a Candy & Spicy Jam Sauce and a Mambo Sauce for a restricted time in 2023.
Kempczinski concluded the video by saying he’ll “come back a year from now and see how I did” together with his predictions for 2025.
McDonald’s generated $25.9 billion in income all through 2024.
In the meantime, its annual web revenue for the yr was $8.2 billion.
