Matthew McConaughey and Woody Harrelson have reprised their roles from the HBO collection “True Detective” reunion in a brand new advert launched forward of the 2025 Tremendous Bowl.
Written and directed by “True Detective” creator Nic Pizzolatto, the business sees the actors reunite to advertise the True To Texas marketing campaign, geared toward getting the Texas legislature to create new incentives for movie and TV productions seeking to movie within the state.
The spot additionally consists of appearances by Dennis Quaid, Billy Bob Thornton and Renée Zellweger.
The business opens with McConaughey and Harrelson (each Texas natives) in a automotive, channeling their Season One characters, Rusty Cohle and Marty Hart, respectively.
“Hollywood is flat circle, Woody,” McConaughey says from the passenger seat as Harrelson drives with Dennis Quaid within the backseat in handcuffs. “This industry is like somebody’s memory of an industry. I’m talking about a whole new hub for film and television. A renaissance. A rebirth.”
Quad interjects, suggesting a wholesale takeover, to which Harrelson responds, “A small fraction of Texas budget surplus to turn this state into the new Hollywood.”
The pair then rattle off names for the doable new Hollywood within the Lone Star State.
That’s when McConaughey’s cellular phone rings, with Thornton on the road.
Informing them he’s “on set,” the “London Fields” alum shared, “Texas has pulled a boatload of money for film incentives” whereas urging them to “get on down here.”
Thornton wasn’t the one A-lister on the cellphone within the advert. Zellweger additionally jumped on the horn with Quaid.
Sitting on her sofa in a Longhorns hat, the “Bridget Jones’s Diary” actress says that she spoke to Thornton, and she or he hears they’re heading to Texas.
“Well, count me in. I’ve been hotel hopping in all these other states for way too long,” she mentioned with a twang.
“If all these other states are going to offer incentives, then that’s where we’re going to keep going. I just wish we could bring some of these productions home to Texas,” Zellweger provides.
McConaughey captioned his publish, “Texas stories deserve a Texas backdrop. That’s why I teamed up with Dennis Quaid, Woody Harrelson, Billy Bob Thornton, and Renée Zellweger for True to Texas. It’s time to bring film and TV productions home!”
The advert is gentle and enjoyable and can certainly be a favourite among the many advertisements throughout this 12 months’s Tremendous Bowl commercials — however they’ve competitors.
Meg Ryan and Billy Crystal additionally joined forces, reuniting for a “When Harry Met Sally” business with shock visitor Sydney Sweeney.
Tremendous Bowl LIX takes place on February 9, with the Kansas Metropolis Chiefs dealing with off towards the Philadelphia Eagles in New Orleans at 6:30 p.m. ET.
