Meta Platforms has signed a multi-year deal to turn out to be the primary “official fan technology partner” of Final Combating Championship (UFC), whose CEO was elected to the Fb guardian’s board in January.
Underneath the deal, Meta will present UFC followers a deeper immersive expertise via its providers, with its text-based platform, Threads, turning into the league’s official social media accomplice, UFC stated in a press release on Wednesday.
Meta may have its branding featured in UFC’s Octagon ring for pay-per-view and “Fight Night” occasions, together with quite a few broadcast options and inventive in-arena fan experiences.
Monetary phrases of the deal weren’t disclosed.
Meta CEO Mark Zuckerberg has developed a relationship with UFC chief govt Dana White lately as a combined martial arts fanatic and leisure fighter.
White, together with two others, was elected to Meta’s board in January.
The UFC CEO can also be a buddy of President Trump and had spoken in help of his candidacy on the Republican Nationwide Conference in July.
