Rachel Carrasco, founder of RACHE is a female entrepreneur who excels in creating unique experiences. We chatted with her to learn more about her business, the advice she has for upcoming entrepreneurs and her plans for the future.
1. Tell us a little about yourself and your business.
I’m a creator, a visionary. I have a knack for bringing visions (and ambitions) to life. Whether that is through a personal or professional capacity, it IS what fuels my soul. A lot of my inspiration comes from the people I walk life with as well as the places and things our world has to offer.
In 2017, I founded my first company, RACHE, a high-end experience marketing consultancy that specializes in luxury and lifestyle brands. By late 2018, RACHE diversified and now also owns two proprietary à la mode F&B brands, BAKEN and RIO (Philippines).
It really is an amazing feeling for me to be able to do what I love every day. Most especially to be able to marry all things I’m passionate about – discovery, exquisite dining and all things that make for beautiful experiences.
2. Knowing what you know now, is there anything you would have done differently when you were first starting out?
There is nothing I would have done differently. I think everything that has happened up to this point has happened in perfect time and space. Though there were moments (and there still are moments) that I feel things could be moving at a faster pace, but when it does actually unfold, I realize that the delays and setbacks happen for a good reason.
I remind myself that the little efforts the team and I put in each day will eventually surmount to the bigger goals we’ve set out to achieve.
3. What advice would you give to other women who are looking to build their careers?
I get asked this a lot. Honestly, the answer is to just do it. You have to look at it from a vantage point where everything you do, is a gain. If it fails, at least you have tried for something, and you’ll know which parts of it to refine. There is always room to do things better. If you nail it, then that’s a win too.
Just remember to appreciate the beauty of time. It reveals a lot.
4. You’re recognized for creating branding experiences, what makes you unique in this field?
Elevator pitch! We always tell our (potential) clients that we understand what it means to build and grow a brand. On one hand, you can put on a great “show”, for example, beautiful campaigns, but what matters is being able to create that one-on-one connection with your audience so as a by-product to that, commercial results can be achieved.
5. What is your future plans for your business?
At the end of the day, we are brand builders. So ultimately, the goal is to become a multi-brand company or a group of companies, while keeping the consultancy side of the business. We are currently expanding the team so we can make room to acquire (or create) new brands in the future.
