Dale Earnhardt Jr. and Lamar Jackson have discovered themselves in a peculiar authorized battle.
Dale Jr., in fact, grew to become one of many faces of NASCAR whereas driving the No. 8 automobile. Jackson has worn that very same quantity all through his soccer profession and has gained two MVPs with it.
Nicely, again in 2019, Jackson filed trademark registrations for “ERA 8” and “ERA 8 BY LAMAR JACKSON.”
Dale Jr., nevertheless, is now trying to trademark the quantity itself, stylized within the vogue it was on his automobile. He filed the applying final December.
However Jackson argues that Earnhardt’s utility conflicts together with his personal emblems.
In a discover of oposition, Jackson says that he’s broadly related to the No. 8 “due to his notoriety and fame, along with his promotion of this number in his trademarks and in media coverage” and that he might be “damaged” by Earnhardt Jr.’s registration.
The quarterback additionally mentioned that the driving force’s registration “falsely suggests a connection” between the 2.
“[Jackson] has expended considerable time, effort, and expense in promoting, advertising, and popularizing the number 8 in connection with his personality and fame, as well as with the trademark applications and registrations referenced above, with the result that the relevant purchasing public has come to know, rely upon, and recognize [Jackson’s] trademarks as very strong indicators of the source of [Jackson’s] products provided in connection with his marks,” the submitting reads. [Jackson] has established worthwhile goodwill in his registrations and functions that includes the quantity 8″
Thus, the quarterback has “respectfully [requested” that Earnhardt Jr.’s utility be “refused registration.”
In his NASCAR profession, Dale Jr. gained two Daytona 500s and back-to-back Xfinity Sequence, then often called the Busch Sequence, to shut out the Nineteen Nineties.
This isn’t Jackson’s first time defending his trademark. He discovered himself in an identical battle with Troy Aikman final yr, who tried to trademark the phrase “eight.”
