“Fox & Friends” continues to drag away from the competitors within the scores race since President Trump was elected – drawing greater than twice the viewership of reeling rival MSNBC’s “Morning Joe” — which has misplaced practically half its viewers, based on the most recent Nielsen figures.
Fox Information’ perennially top-ranked morning present pulled in a median 1.5 million viewers between Nov. 6 and final Friday — a 29% enhance over its scores from final Jan. 1 to the Nov. 5 election, the information confirmed.
By comparability, “Morning Joe” has seen its viewers shrink by 40% within the post-election interval — from 1.1 million earlier than the Nov. 5 election to only 651,000 from Nov. 6 till this previous Friday, based on Nielsen figures.
The struggling present, hosted by Joe Scarborough and spouse Mika Brzezinski has even been crushed by left-leaning rival CNN in the important thing 25-54 demographic the previous two months, the information present.
“Fox & Friends,” which has maintained its first-place standing within the scores for greater than twenty years, additionally outpaced “Morning Joe” within the advertiser-coveted 25-54 age demographic. Previous to the Nov. 5 election, the present was drawing on common 160,000 viewers within the demo.
Since Nov. 6, that quantity has surged by 21% — to 193,000 viewers, based on Nielsen.
The recognition of “Fox & Friends” is even outpacing morning reveals on community tv in sure markets, based on the most recent Nielsen figures.
The present has drawn larger audiences than both ABC’s “Good Morning America” or “CBS Mornings” in 30 markets, together with Los Angeles, Chicago, Philadelphia, Dallas, Boston, Washington, DC, Detroit and Cleveland.
“Morning Joe,” in the meantime, has been hemorrhaging viewers within the 25-54 demographic. Previous to Nov. 5, the present was averaging 123,000 viewers in that age group. Since then, that quantity has shrunk to only 67,000 viewers, per Nielsen.
The couple have struggled to win again viewers after revealing they visited Donald Trump’s Mar-a-Lago resort following his historic rout over Vice President Kamala Harris.
They have been eviscerated for “kissing the ring” — regardless of calling Trump a “fascist” within the months main as much as the election.
The community’s morning present woes comes amid upheaval in primetime after new MSNBC president Rebecca Kutler canned Trump-bashing anchor Pleasure Reid as a part of a wider shakeup.
An MSNBC spokesperson tried to place a optimistic spin on the cratering scores at “Morning Joe,” noting the present has seen its whole viewership enhance since Inauguration Day by 17% — from 587,000 within the interval between Nov. 5 and Jan. 20, to 684,000 since Jan. 20.
Within the 25-54 demographic, “Morning Joe” is averaging 24% extra viewers for the reason that inauguration — 68,000 in contrast with 55,000 previous to Jan. 20, the rep added.
MSNBC famous that “Morning Joe” continued to command a bigger total viewers than CNN in February — the one hundred and twentieth consecutive month that it has performed so.
Lagging behind in a distant third is CNN’s “This Morning” and “CNN News Central.”
Within the interval that preceded the Nov. 5 election, the community drew a median of 352,000 whole viewers between the hours of 6 a.m. and 9 a.m. ET.
Since Nov. 6, nonetheless, the whole viewership of the three-hour bloc on CNN dipped by 24%, to only 268,000 individuals.
The Warner Bros.-Uncover-owned community has additionally been dropping viewers share within the 25-54 age demographic, Nielsen figures present.
Previous to the election, 75,000 individuals within the demo tuned in to “This Morning” and “CNN News Central.” For the reason that election, that quantity fell by 32% to 51,000 individuals.
However CNN’s morning crew is making beneficial properties in opposition to MSNBC.
In a shock growth, “CNN News Central” outperformed “Morning Joe” within the 25-54 age demographic for the second straight month in February, based on Nielsen scores.
“CNN News Central” scored an viewers of 79,000 within the 25-54 demographic this month in comparison with simply 73,000 for “Morning Joe,” based on Nielsen figures.
CNN additionally touted its whole daytime numbers, which beat MSNBC for the fifth consecutive month in February. In keeping with Nielsen, CNN daytime drew 83,000 whole viewers, in comparison with simply 67,000 for MSNBC.
Fox Information is owned by Fox Corp — company sister to The Submit’s dad or mum firm Information Corp.
