Dunkin’ partnered with “Espresso” singer Sabrina Carpenter to launch a brand new drink and in addition touted a $5 meal deal because it seeks to spice up gross sales heading into 2025.
The donut-and-coffee chain launched its Brown Sugar Shakin’ Espresso with a playful promotion Tuesday that reveals the Grammy-nominated pop star “Shakin’ That Ess” whereas her hit tune performs within the background.
“Oh, ‘Shake That Ess’ kinda sounds like ‘Shake That A—,’” Carpenter jokes within the advert.
The video was created by Artists Fairness, a manufacturing firm based by Ben Affleck and Matt Damon, each of whom earlier this yr starred in a Tremendous Bowl industrial for the espresso chain.
The limited-time iced espresso drink consists of espresso, “brown sugar notes” and oat milk, Dunkin’ mentioned.
“Working with one of America’s most beloved pop stars, Sabrina Carpenter, adds a spirited, fresh energy that perfectly aligns with Dunkin’s love of bold taste and good-natured fun,” Jill McVicar Nelson, Dunkin’s chief advertising officer, mentioned in a press release.
Dunkin’ additionally launched a $5 breakfast meal deal, obtainable all day on its winter menu. The deal consists of two of the chain’s savory Wake-Up Wrap sandwiches – every of which include egg, cheese and a alternative of bacon, sausage or turkey sausage – with a medium scorching espresso or iced espresso.
Like rival fast-food chains, Dunkin’ can also be increasing its online-only reductions.
Dunkin’ clients can take pleasure in a reduced $3 Maple Sugar Bacon Breakfast Sandwich with any beverage buy by way of Jan. 6.
Beginning Jan. 1 and lasting by way of the tip of the month, clients will earn 100 additional bonus factors for cell orders when making on-line purchases on Mondays.
Additionally, from Jan. 21 to Jan. 27, cell clients can order a reduced $3 Hash Brown Brisket Scramble with any beverage buy.
McDonald’s, the world’s largest fast-food chain, discovered enormous success with its personal $5 Meal Deal, a limited-time deal which it prolonged a number of occasions. The chain adopted up by including a McValue menu by way of the primary half of 2025.
Different fast-food chains like Wendy’s and Burger King have additionally launched meal offers to draw cost-conscious clients.
