Christie Brinkley-linked skincare model SBLA Magnificence – which sells so-called “scientific” anti-aging merchandise – filed for Chapter 11 chapter.
The award-winning model is probably finest recognized for its non-invasive Eye Carry Wand and Neck, Chin & Jawline Sculpting Wand, which Brinkley referred to as one in every of her finest skincare secrets and techniques.
Model proprietor SBLA Inc. filed for chapter on Tuesday within the Southern District of Florida.
The Boca Raton, Florida-based skincare firm has between $1 million and $10 million in debt, in keeping with the submitting.
“SBLA Beauty has consistently maintained and will continue to be a widely successful brand with a loyal consumer following,” founder Randi Shinder informed The Publish in an announcement. “This is a reorganization and restructuring to ensure profitability.”
SBLA’s merchandise are nonetheless accessible on the market on its web site and Amazon.
The model, which launched in 2018, claims the serums in its wands can soften fats and generate tens of millions of latest pores and skin cells in a single day with out injections.
Supermodel Brinkley partnered with the model in 2021, saying on the time that she has “seen such improvement, I can’t even tell you.”
“My jaw was on the floor when I saw what it did for me!” she stated in a 2021 Instagram video about SBLA’s anti-aging wands.
Brinkley has not been affiliated with the model for fairly a while, a consultant informed Each day Mail. The mannequin’s agent declined to remark.
Shinder, a magnificence business vet, based SBLA Magnificence “to deliver products that are based on science and technology” and assist consumers “feel their best without invasive procedures, pain, or downtime,” she stated in an announcement on SBLA’s web site.
Shinder launched her first firm, Clear, in 2022. It owns common perfume model Clear Reserve, whose perfumes are stocked in Sephora shops.
She went on to companion with singer Jessica Simpson on model Dessert Magnificence, which has since been discontinued.
Shinder acquired her begin in medical skincare with LipFusion, an early lip plumper that offered 3.2 million items at Sephora in its first 9 months of enterprise, in keeping with her web site.
She offered a majority of the Fusion Magnificence model’s fairness in 2006, and totally exited the corporate in 2009.
