Luxurious trend home Burberry has introduced the opening of the Sanlitun retailer in Beijing. Set throughout three flooring, the house is impressed by London structure and the dynamic space of Sanlitun, an outside district and iconic purchasing vacation spot in Beijing. A contemporary tackle basic luxurious, the shop can also be a chance to discover Burberry’s storied heritage by means of its design touches.
The shop options outsized home windows that flood the house with daylight. Supplies embody pure stone impressed by British limestone, whereas a staircase with a steel balustrade is paying homage to the forged iron railings discovered on London streets, referencing Burberry’s roots within the metropolis. Stone counters – the primary to be featured in a Burberry retailer in Mainland China – are contrasted by cosy tufted rugs which are chequered and brightly colored in hunter and teal, bringing a way of heat to the shop.
Burberry has opened a brand new three-floor retailer in Beijing’s Sanlitun district, mixing London-inspired structure with native design parts.
The shop options pure stone, outsized home windows, and a bespoke scarf monogramming service.
It gives outerwear, together with iconic trench coats and items from the Winter 2024 assortment, in addition to baggage.
To have fun the opening of the shop, Burberry hosted a particular occasion which was attended by model ambassadors Tang Wei and Chen Kun, in addition to Xin Shuang, Tan Yuanyuan, Cai Yun, He Cong, Mika, Zhang Youhao, Shi Pengyuan, Zeng Keni, Xu Ruohan, Zhang Yaqin and Lai Weiming.
On the bottom flooring, the shop incorporates a new scarf vacation spot, the place kinds in cashmere, silk, test or print can be found. There may be additionally a bespoke monogramming service, the place as much as three initials might be stitched onto a cashmere scarf in an array of colors, the corporate mentioned in a press launch.
The ready-to-wear items all through the shop are grounded in Burberry’s core values of safety, performance and enduring model. Outerwear items such because the parka, shearling coat and quilted barn jacket, from the current ‘It’s All the time Burberry Climate’ marketing campaign, can be found alongside the long-lasting Heritage Trench Coats such because the Kensington, Chelsea and Waterloo.
Persevering with Burberry’s heritage that’s rooted within the open air, items from the Winter 2024 runway assortment embody trousers in cotton nylon moleskin, an alpaca wool mix sweater and a Burberry Verify shirt created from Italian-woven cotton twill, providing silhouettes impressed by a way of straightforward magnificence. On a regular basis items are present in Burberry Classics – a curation of wardrobe foundations re-imagined with a novel design slant: embroidered cotton T-shirts, a cotton twill shirt gown in test and cropped nylon jackets which are relaxed.
Baggage embody the Rocking Horse impressed by equestrian particulars, the bowling bag in easy leather-based and the Trench tote impressed by the long-lasting trench coat.
