There’s a brand new queen of the cookies.
A sweet-talking Brooklynite has been topped the highest Lady Scout cookie vendor in the entire 5 boroughs after hawking greater than 2,500 containers of Tagalongs, Trefoils and Skinny Mints, The Publish has realized.
Bay Ridge’s Ashleigh F. rose to the highest after two years of being the highest Brooklyn vendor, this time unseating her very personal frenemy, who held the title for 3 years working.
“It feels really good. There’s no other way to describe it,” Ashleigh stated, including that there have been some screams when she heard the information.
The 12-year-old cadet offered a mouth-watering 2,528 cookies this yr — which, at $7 a field, equates to $17,696 in revenue.
The overall was greater than sufficient to overhaul reigning champ Avianna Spatz of Manhattan, who Ashleigh had come to know by means of their years as their respective borough’s high cookie sellers.
“Me and Ashleigh have been doing Girl Scouts for the past like five years and we’ve had this little rivalry, like, ‘Who can sell them more and who can be the number one seller?’ And I’ve had it for the last three years. It was an amazing feeling to be the best — I’m glad Ashleigh got this,” Avianna, 13, informed The Publish.
The unimaginable feat was simple sufficient for Ashleigh, who punched in a median of eight hours per week peddling the long-lasting treats in Prospect Park — plus numerous days manipulating the social media algorithm to succeed in a fair wider viewers.
The seventh grader used her mom’s Fb as her personal private promoting website, posting tempting snapshots of the candy treats and upping the cuteness think about movies that reminded viewers that each buy immediately advantages the Lady Scout troops.
They might publish the clips on Monday, then her father would share them on Tuesday, and on Wednesday, a good friend would remark to re-boost the publish, and so forth till every garnered upwards of 1,000 views, her father, William, defined.
The ingenious advertising method was a fine addition, along with her already tried-and-true ways — which concerned organising stand at uber-popular Brooklyn hotspots.
“We go sell them at train stations during the weekdays and during the evening when people are getting home from work, and on nice weekends we go to the park,” Ashleigh stated.
When The Publish requested the place precisely she units up store, the Cadet laughed. It’s confidential, she defined — and he or she’s already battling fellow Lady Scouts for the world.
“I have to get there early,” she continued.
As soon as arrange, the cookie connoisseur lets the candy treats do all of the candy speaking.
All Ashleigh has to do is get her buyer’s consideration with a straightforward smile and an irresistible query: “Hi. Would you like to buy some Girl Scout cookies?”
And if the shopper tries to weasle their means out by saying they don’t have money, Ashleigh follows up with the nearer: “We take Venmo!”
Most prospects don’t want convincing, she defined — pointing to 1 man who chased her household down the road after he caught them loading the van with 18 containers of Do-si-dos, all of which he eagerly took off their fingers.
Regardless of her earlier success as Brooklyn’s high vendor, Ashleigh was shocked to listen to she took dwelling the highest seed in 2025, contemplating she offered much less this yr than she had in the course of the two prior years.
She hawked 364 extra containers in 2024, and one other 41 extra the yr earlier than — plus Tribecca teen Avianna Spatz had constantly peddled round 5,000 containers for the previous three years.
Nonetheless, the Lady Scouts of Better New York (GSGNY) was struggling this yr. The group offered 1.1 million containers in 2025, an 8% decline from final yr, doubtlessly attributable to the $2 worth leap for every field.
“I was quite surprised, because this year we barely made it over my goal of 2,500,” Ashleigh stated.
“My dad says people will always spend $20 on cookies, whether it’s five boxes or two boxes.”
Ashleigh wasn’t the one one who climbed to the highest this yr. Winter, a Brownie, turned the highest vendor for Staten Island after promoting 2,500 containers, a complete she tied with new Manhattan vendor Naomi.
Bronx Cadette Kalila and Queens Senior Julia maintained their borough high spots after hawking 2,008 and 1,551 containers, respectively. The NYC Lady Scouts requested the high-performing scouts’ final names not be used defend the younger ladies’s privateness.
Reigning champ, Avianna, was utterly knocked off the charts this yr, however the humble teen stated that’s simply the best way the cookie crumbles.
The loss was bittersweet for Avianna, who had hopes of profitable the title but once more, however was saddled with highschool purposes, Bat Mitzvah research and an exploding attraction to volleyball.
The Manhattanite offered simply 600 containers this yr to shut the chapter on her time with the Lady Scouts, which she’ll be leaving on the finish of this spring.
However she warned that her little sister Eliana, 5, will proceed her legacy.
“I’m excited because my sister, she’s going to be starting Girl Scouts soon, so hopefully she can regain the title and get some of that feeling for herself.”
