Birla Cellulose, from the home of Aditya Birla Group, made a putting assertion at Jaipur Instances Trend Week with an unique showcase that includes its newest assortment crafted utilizing Livaeco, the eco-enhanced variant of its cloth. Created in collaboration with esteemed companion manufacturers like Indoera, Juniper, and Holly Hock, the gathering is a testomony to sustainable trend that blends type, consolation, and eco-consciousness.
The much-anticipated trend occasion witnessed the class and charisma of Tejasswi Prakash, who graced the runway because the showstopper for Livaeco. Identified for her impeccable type and robust advocacy for accountable trend, Tejasswi was styled in a specifically curated ensemble by the model, embodying the essence of fluid trend with sustainability at its core.
Birla Cellulose showcased its eco-friendly Livaeco assortment at Jaipur Instances Trend Week, collaborating with Indoera, Juniper, and Holly Hock.
Tejasswi Prakash, the showstopper, highlighted sustainable trend.
The gathering fused custom with modernity, utilizing responsibly sourced fibres.
Birla Cellulose reaffirmed its dedication to sustainability, setting new benchmarks in eco-couture.
Livaeco’s newest assortment was a seamless fusion of custom and modernity, providing ensembles that weren’t simply excessive on trend but in addition had a decrease environmental impression. The model’s dedication to sustainability was mirrored in its responsibly sourced fibers, which contributed to lowered water consumption and a smaller carbon footprint, making every garment an eco-friendly selection.
Talking in regards to the assortment and her affiliation with Livaeco, Tejasswi Prakash shared, “Fashion is an expression of who we are, and it is inspiring to see brands like Birla Cellulose making sustainability an integral part of style. The collection beautifully merges elegance with a responsible approach, and I am thrilled to walk the ramp in an ensemble that speaks of eco-conscious fashion choices.”
Birla Cellulose’ collaboration with Indoera, Juniper, and Holly Hock introduced collectively various design aesthetics underneath a shared imaginative and prescient of sustainability. From flowing silhouettes to intricate handcrafted particulars, the gathering highlighted how trend may be each luxurious and environmentally accountable.
Commenting on the showcase, Mr. Manmohan Singh, Group Government President and Chief Advertising Officer of Birla Cellulose stated, “At Birla Cellulose, sustainability is not just a commitment—it’s an ongoing journey. While LIVA itself is an inherently sustainable fabric, Livaeco takes it a step further with responsibly sourced raw materials from certified forests, minimal water consumption, and low greenhouse gas emissions. Its unique traceability solution ensures complete source credibility, empowering consumers to make informed, eco-friendly fashion choices. In Jaipur Times Fashion Week, we proudly present the Livaeco based collection in collaboration with our three esteemed partners—Juniper, Indoera, and Holly Hock—who have crafted an exquisite range that seamlessly blends sustainability with high fashion, perfect for the modern woman who values both style and a greener future”.
Jaipur Instances Trend Week continued to be a premier platform for celebrating innovation in trend, and Livaeco’s showcase set new benchmarks in sustainable couture. The occasion introduced collectively designers, trend lovers, and trade leaders, all converging to witness the transformative energy of accountable trend.
As Livaeco by Birla Cellulose took centre stage at Jaipur Instances Trend Week, it strengthened its dedication to a greener tomorrow—one trendy step at a time.
Word: The headline, insights, and picture of this press launch could have been refined by the Fibre2Fashion employees; the remainder of the content material stays unchanged.
