ASOS, the go-to vacation spot for fashion-loving 20-somethings, is worked up to announce the launch of trend-setting Australian womenswear model Princess Polly, turning into its unique European wholesale associate.
The launch options 77 choices, together with day and night attire, woven and jersey tops, informal bottoms, skirts and outerwear. A few of the model’s hottest and iconic merchandise may even be out there, reminiscent of its assertion maxi attire and fake fur jackets.
Based in 2010 on Australia’s Gold Coast, Princess Polly utilised social media and influencer advertising and marketing to showcase its on-trend vogue merchandise to Gen Z customers. After launching within the US in 2019, the model has change into an internet vogue powerhouse, collaborating with content material creators reminiscent of Alix Earle and Emma Chamberlain.
Shazmeen Malik, manufacturers director at ASOS, mentioned: “We’re so excited to be the exclusive European wholesale partner for Princess Polly and can’t wait to bring the brand to our fashion-loving customers. Whether they’re looking for a statement piece or additions to their everyday wardrobe, they’ll find something they love with our curated assortment.”
Courtney Dres, Chief merchandise officer at Princess Polly mentioned: “We’re delighted that Princess Polly is now available to ASOS customers across Europe. This partnership allows us to meet new audiences and continue our mission to provide on-trend fashion across the world.”
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