The Levi’s model is thrilled to announce its latest ambassador, world icon Diljit Dosanjh. Identified for rewriting the principles of music, cinema, and magnificence, Diljit joins the Levi’s household as the primary Punjabi artist as a part of the model’s ever-growing neighborhood of inventive expertise.
Scorching on the heels of his record-breaking Dil-Luminati Tour and history-making Coachella debut, this partnership blends the timeless attraction of Levi’s with Diljit’s trailblazing journey. From G.O.A.T. to Lover, and now really an Icon set to #LiveInLevis, it is a celebration of two icons redefining tradition—collectively.
Levi’s proclaims world icon Diljit Dosanjh as its latest ambassador, the primary Punjabi artist to affix the model.
Recent from his record-breaking Dil-Luminati Tour and Coachella debut, Diljit’s daring journey aligns with Levi’s legacy of self-expression.
Celebrating his distinctive model, the partnership highlights Levi’s menswear, mixing music and trend to create one thing really iconic.
Drawing inspiration from Diljit’s distinctive skill to attach throughout borders and genres, this collaboration highlights the Levi’s model’s position as a canvas for self-expression. From his early hits in Punjabi cinema to charting on the Billboard Social 50, Diljit’s story is all about daring selections, identical to the blue denims which have stood the check of time for over 170 years.
“I’ve always admired Levi’s for the way it blends heritage with modern style,” says Diljit Dosanjh. “Denim is more than just clothing to me—it’s a statement. Partnering with Levi’s feels like the perfect fit.”
Amisha Jain, Managing Director and SVP, South Asia, Center East, Africa, and Non-EU at Levi Strauss & Co., provides, “Diljit Dosanjh perfectly embodies the progressive spirit of Levi’s. His phenomenal journey perfectly aligns with our brand’s spirit of empowering self-expression through music, fashion, and culture. Together, we’re set to create something truly iconic.”
This partnership showcases Levi’s increasing menswear vary, together with on-trend New Unfastened and Relaxed matches, whereas reflecting Diljit Dosanjh’s innate sense of favor. Constructing on the success of the Dil-Luminati Tour merchandise, it seamlessly blends music and trend.
This iconic partnership is only the start of a shared journey to reimagine tradition, model, and music collectively.
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