Final evening on 3 March, H&M Studio marked the SS25 season and its newest assortment with a cocktail social gathering in Paris. Visitors included Loli Bahia, Camille Razat, Yasmin Wijnaldum, Dara Allen and Mia Regan. Impressed by the gathering’s tribute to the Eighties lady who is aware of the right way to work laborious and play laborious, the house was constructed up like a company workplace from the identical period, showcasing every bit and radiating fierce glamour. Lou Hayter was on DJ duties, setting the vibe for a efficiency by Qendresa. H&M Studio SS25 shall be accessible in chosen shops and at hm.com on 6 March.
“We’re always thrilled to be in Paris, and sharing our collection here during fashion week makes it feel extra special. The support we received last night was incredible,” says Ann-Sofie Johansson, Inventive Advisor Womenswear.
The house within the Marais neighbourhood of Paris was the perfect backdrop for the fashionable vitality of the H&M Studio SS25 assortment. Visitors excitedly moved between the totally different units, every primarily based on particular person workplace environments like reception, photocopier room in addition to a mini fitness center. Items that effortlessly merged the look of metropolis pavements and poolside events may very well be seen all through, with sturdy shoulders, a deal with the waistline and sporty particulars shining by. Even the drinks and nibbles exuded fabulous enjoyable, whereas a magnificence pop-up served appears, too.
H&M Studio celebrated its SS25 assortment in Paris on March 3 with a glamorous Eighties-inspired cocktail social gathering.
Hosted in a company office-style house within the Marais, the occasion featured daring vogue, a DJ set by Lou Hayter, and a efficiency by Qendresa.
Visitors explored themed workplace units showcasing sturdy silhouettes, assertion attire, and sporty particulars.
“It was important for tonight’s cocktail party to mirror the sense of confidence in the SS25 collection. From the strong silhouettes with elevated denim to the leather pieces and statement dresses, you could see how our take on modern dressing works in Paris – and beyond,” says Linda Wikell, designer H&M Studio
Observe: The headline, insights, and picture of this press launch could have been refined by the Fibre2Fashion employees; the remainder of the content material stays unchanged.
