Liberty star Sabrina Ionescu is increasing her enterprise portfolio.
Ionescu is the most recent investor within the Bay FC, the NWSL membership introduced Monday.
Ionescu, who’s from Walnut Creek, Calif., will function a “commercial advisor” to the membership.
Not solely will the WNBA champion assist Bay FC with business technique however she’ll additionally assist gamers who wish to increase their model endorsements, in keeping with the discharge.
Ionescu stated she’s “excited” to affix the NWSL crew, who’s beginning its second season later this month.
“I have full faith in the Club’s vision and its potential to make a profound impact within and beyond women’s soccer,” Ionescu stated in a press release. “The Bay FC team and I look forward to driving branding partnerships for the Bay FC athletes and contributing to the overall success of the Club. As someone with deep ties to the Bay Area, this opportunity holds even more significance, and I am truly honored to be a part of such a special endeavor to continue to grow women’s sports.”
At solely 27, Ionescu has already constructed up a powerful enterprise footprint.
The 2024 Olympic gold medalist’s latest sneakers, the Nike Sabrina 2’s, are the second-most worn shoe within the NBA final month, in keeping with KixStats.com. Ionescu additionally has offers with Physique Armor, Fanatics, AT&T and Michelob Extremely amongst others.
Bay FC CEO Brady Stewart known as Ionescu the “ultimate innovator” and lauded her for creating new paths to success for athletes each in and out of doors of sport.
“Adding her passion and vision to what we are building at Bay FC will allow us to further disrupt the sports landscape,” Stewart stated in a press release. “Her roots in the Bay Area and commitment to being a catalyst for positive change in women’s sports represents who we are at Bay FC. We look forward to partnering with her to continue reaching our goal of being a top global sports franchise.”
Bay FC will open its common season March 15 in opposition to Utah Royals FC.
