Former MSNBC host Tiffany Cross blasted her previous community for firing Pleasure Reid and urged black viewers to shun the Comcast-owned channel whose morning hosts Joe Scarborough and Mika Brzezinski have “bent the knee” to President Donald Trump.
Cross, whose contract was not renewed by MSNBC in 2022 after she was reportedly reprimanded by administration on a number of events for controversial feedback she made whereas internet hosting “The Cross Connection,” referred to as for the boycott of the community throughout an “emergency meeting” podcast.
Cross informed the “Win With Black Women” podcast that she was “going to try to stop myself from delivering some four letter words.” Her feedback had been reported by Mediaite.
She then implored African People to cease watching MSNBC.
“Don’t watch where you’re not welcome! Don’t shop where they won’t hire you! The same thing they say. Don’t even hate-watch!” Cross mentioned.
Cross mentioned she anticipates that MSNBC administration will “start making up stuff” to criticize Reid and justify their choice to nix her present.
“So brace yourself because y’all are going to hear the things and they don’t try to say some things because when movement happens, they don’t know how black women move!” Cross mentioned, likening the higher-ups on the community to “colonizers.”
Cross rejected options that MSNBC moved on from Reid as a result of low rankings.
“Don’t believe the hype about the ratings. Her show was doing very well,” Cross mentioned. She then aimed her hearth on the co-hosts of “Morning Joe” — Scarborough and Brzezinski.
“You know whose ratings ain’t doing well? Who ain’t never got fired? Morning Joe, Joe Scarborough. They went to kiss the ring and they are still being elevated,” in line with Cross.
Reid’s MSNBC present skilled a big decline in viewership within the weeks main as much as administration’s choice to cancel.
In early December 2024, this system averaged roughly 759,000 viewers, a 47% lower from its earlier 1.4 million common.
By February of this yr, the viewership barely elevated to a median of 973,000 — nonetheless notably decrease than earlier figures.
The Feb. 20 broadcast attracted 778,000 viewers, rating because the seventh hottest program on MSNBC and 126th general on tv, in line with Nielsen figures.
The “kiss the ring” remark is a reference to the co-hosts’ post-election go to to Mar-a-Lago, the place they sough to “restart communication” with Trump regardless of telling viewers for months that the then-president elect was a “fascist” and a risk to the republic.
MSNBC’s “Morning Joe” has seen fluctuations in its viewership, with rankings rising after Trump’s inauguration however displaying declines within the months prior.
Within the interval between Nov. 6 and this previous Friday, “Morning Joe” has seen a 40% decline in general viewership in addition to a 46% lower in variety of viewers within the advertiser-coveted 25-54 age demographic, in line with Nielsen figures.
Against this, the present’s important competitors, Fox Information Channel’s “Fox and Friends,” attracted greater than double the variety of general viewers and greater than 3 times the quantity of viewers within the 25-54 demo throughout the identical interval, Nielsen figures present.
Previous to the election, “Morning Joe” commanded a 42% share of the cable information viewers, in line with Nielsen. Because the Nov. 5 election, nonetheless, that quantity has shrunk to 27%.
Fox Information shares widespread possession with The Put up.
The Put up has sought remark from MSNBC.
Cross isn’t the one embittered MSNBC refugee to take purpose at their former boss.
Keith Olbermann, who has often used social media to vent his anger, blasted MSNBC on Monday — calling the transfer to nix Reid’s present in addition to these of Alex Wagner, Ayman Moyheldin, Jonathan Capehart and Katie Phang a “racist purge.”
Olbermann’s former protégé, Rachel Maddow, and fellow prime time host Lawrence O’Donnell each criticized administration’s choice throughout their respective exhibits on Monday.
