Apple was dethroned as China’s greatest smartphone vendor in 2024, with native rivals Vivo and Huawei overtaking the iPhone maker after its annual shipments within the nation declined 17%, information from analysis agency Canalys confirmed on Thursday.
It was Apple’s largest-ever annual gross sales decline in China and concerned contraction in all 4 quarters, together with a 25% drop within the last quarter, in line with the info.
Apple shares dropped 4% on Thursday.
For the total yr, funds smartphone maker Vivo captured a 17% market share in China, adopted by premium rival Huawei with 16% and Apple with 15%, demonstrating the rising gross sales strain it faces from home producers in considered one of its greatest world markets.
The decline additionally factors to how components such because the absence of synthetic intelligence capabilities within the newest iPhones offered in China, the place ChatGPT will not be accessible, are consuming into Apple’s competitiveness.
“This marks Apple’s worst annual performance in China,” Canalys analyst Toby Zhu stated.
“Apple’s premium market position faces multiple challenges: Huawei’s continuous flagship releases, the proliferation of domestic foldable phones in high-price segments, and Android brands like Xiaomi and Vivo building consumer loyalty through technological innovations,” he stated.
Apple had beforehand loved 4 years of constant progress following US sanctions that positioned Huawei on an entity listing in 2019, proscribing its entry to American expertise.
However Huawei has made a powerful comeback to the premium phase since August 2023, when it launched new telephones with locally-made chipsets. The Chinese language firm posted a 24% rise in shipments within the fourth quarter.
Apple didn’t instantly reply to a request for remark.
The iPhone maker has turned to uncommon reductions to stimulate gross sales. The corporate launched a four-day promotion in China from Jan. 4-7, providing worth cuts of as much as 500 yuan ($68.50) on its iPhone 16 fashions via its official channels.
Main Chinese language e-commerce platforms have adopted swimsuit with their very own promotions. Alibaba’s Tmall market introduced reductions of as much as 1,000 yuan ($137) on the most recent iPhone 16 collection gadgets.
Among the many prime 5 distributors, largely budget-focused Xiaomi posted the strongest progress with a 29% improve in fourth-quarter shipments, whereas Oppo and Vivo recorded features of 18% and 14% respectively, in line with the Canalys information.
Annual shipments of smartphones in China in 2024 elevated 4% year-on-year to 285 million models.
