In case you learn these pages, you recognize firms are actually going broke by going woke (some good dude wrote a ebook about that, I hear). Woke additionally was a part of what price Kamala Harris the election.
Sure, progressivism is a horrible enterprise mannequin, or the inventory of massive progressive firms like Disney wouldn’t be useless cash for the previous decade because it launched into a campaign of cultural transformation in programming — together with inculcating kids with same-sex kissing scenes in its animated motion pictures.
Kamala Harris exudes wokeness — she stated as a lot when she as soon as opined that “everyone needs to be woke.”
Properly, the American individuals have had sufficient of wokeness at Disney, Budweiser, Boeing and throughout company America — and, it seems, in authorities.
Donald Trump marketing campaign individuals inform me that as a part of their deep dive into why they gained and Harris misplaced, they checked out quite a lot of polls, together with the exit selection. That evaluation confirmed big swaths of voters — throughout demographic and racial traces — had been rejecting wokeness.
“What we found is that people believed she cared more about transgender rights, like men competing against women in sports, than their everyday pocketbook needs like inflation,” stated one particular person carefully related to the Trump marketing campaign.
As I level out in my ebook “Go Woke, Go Broke: The Inside Story of the Radicalization of Corporate America,” progressive edicts funneled by way of company coverage in hiring, in messaging and in adapting far-left environmental edicts are a loser from a enterprise standpoint.
It’s now been confirmed to be a loser politically.
